One I Watch: Rachel Botsman

Francesca Pick of OuiShare talks with Rachel Botsman.

“The industries that will be disrupted and subsequently transformed [by the collaborative economy] are those that have operated for a very long time with layers of the 3 I’s – infrastructure, intermediaries and investment. It is also prevalent in sectors where trust in ‘big’ is broken. Here you see a shift from institutional trust to peer trust, a dynamic that will make the development and meaning of brands in the 21st century fascinating.”

Nice conversation with one of the Collaborative Economy’s heavyweights.


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